Alan Campbell serves as President of CoinDesk Indices. Before joining CoinDesk, Alan built and scaled Bloomberg's index business from the ground up. As Head of Product, he revolutionized the financial benchmark landscape by developing a multi-asset index solution through strategic acquisitions, partnerships, and organic innovation. His leadership transformed Bloomberg's position in the highly competitive index industry. Alan's Bloomberg career includes a pivotal role working for the CEO on special projects and Bloomberg Terminal functionality after relocating from London to New York; Alan holds a B.A. in European Business and Languages and lives in New York City with his two children.