Christopher Matta is the Principal of Istari Advisory, a strategic consultancy firm working with early- and mid-stage digital asset startups. He specializes in helping teams refine their go-to-market strategy, develop institutional partnerships, and navigate the evolving regulatory and ETF landscape. With deep experience at the intersection of digital assets and finance, Chris previously served as Chief Strategy Officer at 3iQ, where he helped pioneer crypto asset management products. He now advises asset managers, infrastructure platforms, and protocols on scaling their institutional presence and unlocking long-term growth opportunities.