Eli Yufest

Executive Director

CETFA

Eli is the Executive Director of the Canadian Exchange Traded Funds Association (CETFA), where he brings over two decades of expertise in marketing strategy, analytics and business leadership.

Prior to joining CETFA, Eli held senior leadership roles at several prominent consulting firms and has worked at a number of Fortune 500 companies in the healthcare and durable goods sectors, where he won Canadian Marketing Association awards for his marketing and strategic work.

A sought-after expert, Eli frequently contributes to print, radio, and TV media across Canada. He is also passionate about sharing his knowledge as a part-time professor, teaching business classes at a number of colleges and universities across Ontario.